Whether you prefer a classic beef chili or a vegan-friendly option made with plant-based ingredients, wholesale gourmet chili suppliers have something for everyone. Not only do these suppliers offer a wide variety of flavors, but they also provide the convenience of bulk purchasing, making it easy to keep your pantry stocked with your favorite chili options.

To recreate the spice of hot paprika, the best substitute is another dried chilli, like ground cayenne, aleppo pepper powder, crushed red pepper flakes, red chilli powder, or even a dash of hot sauce. If your recipe calls for smokiness and sweetness, try chipotle chilli powder or ancho pepper powder. Chipotle powder has a smoky taste, but is hotter than paprika with a more earthy flavour, lending itself to barbecue sauces, rubs and chillis. Due to the difference in heat, use a ¼ teaspoon of chipotle powder for every teaspoon of paprika and adjust depending on your taste buds.

If you’re looking to replicate the flavour of sweet paprika add a pinch of sugar or some honey. Adding mild chilli powder or tomato powder works too. Bell peppers are another great substitute for sweet paprika and they come from the same Capsicum annuum family. Mild, sweet and aromatic, bell peppers give the same delicious taste and aroma, while adding a splash of colour too. When buying your bell peppers, make sure they’re nice and ripe.

One of the best substitutes for paprika is cayenne pepper. It’s a spicy chilli pepper, used to flavour many different cuisines and quite similar in colour. It’s a lot stronger and hotter than paprika, so if you’re using it as a substitute in your cooking, make sure you use a lesser quantity. If you have a lower tolerance to spicy food, you can add salt, cream, chopped tomatoes or more liquid (water or broth) to try and dial down the heat.

Like paprika, chilli powder packs a lot of flavour and is another worthy substitute. It’s also not as spicy as cayenne pepper, so you can use the same quantities.  The same goes for cajun spices. A combination of black and white pepper, plus other herbs and spices, it can work as a good substitute for smoked or sweet paprika, offering a similar flavour. But you won’t get the same beautiful red colour – more of an orange, warm hue.

You can also use cumin instead of paprika. But it’s a lot hotter, so go easy on the quantities. Like cajun spices, you won’t achieve the gorgeous red colour of paprika, as cumin has more of a yellowy-brown colouring, but you’ll still get an earthy flavour with hints of bitterness and sweetness.

Paprika is a simple spice with hidden complexity, making it special and versatile in the kitchen. Now, how does paprika compare to chili powder and cayenne?

For traditional recipes that call for paprika, it's best to use what the recipe calls for, as the paprika is there for a reason, and its flavor and color are intended to give the dish an overall flavor profile and aspect that substitutions can't add.

The Scoville Scale was developed in 1912 by Wilbur Scoville, a pharmacist from the United States. To determine the SHU, an exact weight of hot pepper is dissolved in alcohol to extract the capsaicinoids components. These components are then diluted in a solution of sugar water and decreasing concentrations are given to a panel of trained tasters until a majority can no longer detect them in a diluted form. The heat level is then rated based on this dilution in multiples of 100 SHU. This system was initially purely organoleptic but nowadays is measured using HPLC (high-performance liquid chromatography) to prevent any deviation from sensory fatigue or the chosen panel´s resistance.

Chili powders come in at between 500 and 1,500 Scoville units. That's enough to produce a mild burn, but not enough to make really spicy foods.

The Heat Factor

Unless a recipe specifies otherwise, you’ll maximize your flavor with paprika by adding it later in the cooking time. Prolonged exposure to high temperatures can degrade both the color and the flavor from paprika, creating a less attractive dish.